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What MLK actually said about cars and advertising (Dodge)

submitted by SFOGuy

6 years 9 months ago

So, Dodge tried to use clips from a MLK speech on a Superbowl ad. Only---they edited it. They made it sound like MLK endorsed cars...
Only, he was actually decrying the role of advertising in creating false desire for a material good that leaves you with the idea that you're somehow elevated over other people because you own something...

This is the actual speech, correctly assembled, with Dodge's video. Sort of a different take, eh?

Cripes, advertising agency. In the age of the internet, didn't you think someone was going to figure it the hell out?