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Pepsi's infamous Harrier ad

submitted by Lurch

1 decade 6 years 3 months ago

Pepsi ran this commercial in 1995 to promote their Pepsi points catalog. The problem was that someone actually thought amassing 7,000,000 Pepsi points would buy him a real-life Harrier. After calculating that it would take drinking over 190 Pepsi bottles a day for the next 100 years, John Leonard came up with a plan. Pepsi points could be purchased for 10 cents a point. Ignoring the instructions claiming that only the items available on the official order form were for sale, Leonard wrote in Harrier under the item column and included a check for $700,008.50. When Pepsi pointed out that they do not actually sell Harrier jets for $700,000, Leonard sued the company. Ultimately he lost the case, and his dignity, for being stupid enough to think he could buy a 23 million dollar piece of military hardware with Pepsi points.

http://faculty.law.pitt.edu/madison/contracts/supplement/leonard_v_pepsico.pdf