Pepsi Promotion Backfires With Fans - Pepsi Sucks!

NYDailyNews: A Pepsi-sponsored Yankee ticket giveaway turned into a fizzy mess Thursday when organizers suddenly threw fans - some of whom had been waiting since dawn - some curveballs.

Instead of the 250 pairs of promised tickets for today's historic opening game at the new Yankee Stadium, the Pepsi people showed up with just 100 sets - most for a game in June.

Instead of letting fans meet Goose Gossage, they had him step out of a limo and wave. Then handlers whisked the legendary Yankee relief pitcher away.

Instead of holding the event where they said they would - at 44th and Broadway - organizers suddenly moved it to 47th and Broadway, forcing fans who had staked out spots to make a mad dash across Times Square.

http://www.nydailynews.com/ny_local/2009/04/16/2009-04-16_yankee_ticket_giveaway_in_times_square_sponsored_by_pepsi_explodes_into_mayhem.html
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