Check this out on Politico. I always imagined there was a secret guidebook Republicans got that taught them how to simultaneously reach their low-income supporters and their super high-income supporters, I just never in a million years expected it to be real, and I never imagined it would be so...blunt.

This image in particular really just says it all:



On one side you have the "visceral" supporters, and on the other side you have the "calculated" supporters. Not much I can add to that.