Yeah Coupland, but that's placing trust in a corporation (which legally is not even liable for any damages). I don't know if you know a particular car called the Ford Pinto. Apparently, Ford has not forgotten the lawsuits and the public relations disasters forged by its Pinto hatchback and sedan. The Pinto's famous safety flaw, of course, was that it was prone to blowing up if rear-ended. When people talk about how bad American small cars created an opportunity for the Japanese to come in and clean house in the 1970s and '80s, they are referring to vehicles like this.

I still like the clip above, it's very touching and beautifully shot, just corporate sponsorship leaves an acid taste.