The Rise, Fall, And Rebirth Of The Ford Bronco

When the Ford Bronco hit the market in the 1960s, it revolutionized the auto market. Over time, the Bronco became a cult classic, a Hollywood icon, and a symbol of Americana. But the Bronco abruptly fell from fame after introducing the gawd awful generation 2 model and production was halted. So why is Ford bringing back the Bronco today?

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