From Kickstarter:
"What do I say to people who accuse me of being lazy by napping?
Tell them that in fact, you are working on being more efficient by napping, and then drop the following facts:

* In a six-year study, researchers found that those who took naps at least 3 times a week had a 37% lower risk of heart-related death. Hence I will be around for longer! How about you?
* NASA studies have proved that brain function improves dramatically when taking a nap.
* Naps help improve motor performance, accuracy and moods.
* NBA Players have been known to nap regularly, especially before games to help with performance.

If that doesn’t convince them buy them one and let them try it for themselves. They will soon get it!"

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