The track "Will the summer make good for all our sins" merges hauntingly beautiful music with darkly sinister lyrics, a style synonymous with Marc Craste's animations.
The result is as impressive as it is unsettling. Switching from writhing maggots to a surreal bloated body drifting through numerous enchanting and eye-catching landscapes, the video confuses, frightens and delights the viewer, thus achieving exactly the mood the band and record company were hoping for.
Studio AKA's team of animators used a mix of live action, photographed images and 3D animation.
múm (pronounced "moom"; in IPA, [muːm]) is an experimental Icelandic musical group whose music is characterized by soft vocals, electronic glitch beats and effects, and a variety of traditional instruments. They are also known for their concise, condensed remixes of songs.
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