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The Speed Camera Lottery - The Fun Theory

submitted by Zonbie

1 decade 3 years 6 months 1 week ago

Well, it's interesting idea - a speed camera setup on a road shows drivers their speed, if they are green and thumbs up, you enter the draw, if you are speeding, any fine is put to the pot - their experiment was to try and encourage drivers to reduce speed by interesting a bit of fun.

From Youtube
The winning idea of the fun theory award, submitted by Kevin Richardson, USA. Can we get more people to obey the speed limit by making it fun to do? This was the question Kevin's idea answered and it was so good that Volkswagen, together with The Swedish National Society for Road Safety, actually made this innovative idea a reality in Stockholm, Sweden.