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The Colbert Reports On Nestle's Bottled Water Campaign

1 decade 1 year 6 months ago

Nestle are one of the super corporations that are at the forefront of absolute fuckery in the world. The CEO is on record as saying:

“Where I have an issue is that the 98.5% of the water we are using, which is for everything else, is not a human right and because we treat it as one, we are using it in an irresponsible manner, although it is the most precious resource we have. Why? Because we don’t want to give any value to this water. And we know very well that if something doesn’t have a value, it’s human behaviour that we use it in an irresponsible manner.

“If you look back to when I was born, there were 2.7 billion people and we were not even using 40% of the renewable water, but by seven billion we are already over-using it and if we are going to be up to 10 billion [people], we have to change our relationship with this resource.”

This is the dystopian future we face. Boycott Nestle!