YouTube Description:
"My New Face", a three-minute online film by Israeli agency BBR Saatchi & Saatchi for Super-Pharm's private label line of Life M6 razor blades
A man shaves 14-year-old beard and his family’s reaction Is priceless.
"Remarkable Razor Ad - Almost a spiritual cleansing" (ADWEEK)
REDITS:
Client: Super-Pharm
Brand: Life Private Label Brand
Product: M6 razor blades
Agency: BBR Saatchi & Saatchi, Tel Aviv
Chief Executive Officer: Yossi Lubaton
Executive Creative Director: Nadav Pressman
Creative Director: Idan Levy
Art Director: Michal Gonen
Copywriter: Yair Zisser
Digital Creative Director: Maayan Dar
Vice President, Production: Dorit Gvili
Producer: Odelia Nachmias Freifeld
Vice President, Client Services: Shani Vengosh Shaul
Supervisor: Noa Sharf
Account Executive: Stav Hershkovitz
Vice President, Strategic Planning: Shai Nissenboim
Strategic Planner: Roni Arisson
Planning Information Specialist: Eva Hasson
Traffic: Ronit Doanis, Yael Kaufman
Production Company: T GO Tom Sofer
Director: Oded Binnun
Cameraman: Lael Utnik
Postproduction: Broadcast
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