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Dodge "complies" with PETA, makes monkey invisible in advert

submitted by Hybrid

1 decade 4 years 3 months ago

First, watch the original: http://www.youtube.com/watch?v=SM81w3F4lxE.

The story from Yahoo!: "Auto company Dodge recently found itself in PETA's crosshairs after the carmaker aired a commercial starring a monkey dressed up like Evel Knievel. But, unlike many who draw the ire of PETA, Dodge fought back in a most amusing way.

Below, the original ad that inspired PETA to pen an open letter condemning Dodge for using a monkey, "given the well-documented abuse that young chimpanzees and orangutans suffer in the entertainment industry." PETA goes on to write, "Dodge isn't going to dodge a bullet on this one. It needs to pull the ad — and we've contacted the company asking it to do just that."

Dodge apparently got PETA's message and decided to have a little fun. They made another similar commercial touting an upcoming summer clearance sale, only this time, instead of a monkey, they cast ... drumroll, please ... an invisible monkey. The blog Consumerist calls the redux "an act of surreal genius." Check out the new version below. And if the voice sounds familiar, it should. It's none other than Michael C. Hall of Showtime's "Dexter.""

Brilliant. Well done Dodge!