Director Michel Gondry evoked the concept of a "visual palindrome" via his split screen narrative for Cibo Matto's "Sugar Water" clip. Within their respective frames, Miho Hatori and Yuka Honda rise out of bed and take sugar water showers. The women exchange a threatening note between frames before a black cat enters the picture and prophesies a vehicular accident. Perhaps more so than any other music video ever made, "Sugar Water" demands multiple sittings in order to tease out its many ambiguities. The palindrome structure is merely a point of departure here. In four short minutes, Gondry both contemplates a cosmic relationship between cause and effect and the existential connection between Hatori and Honda themselves.

From http://www.slantmagazine.com/music/features/greatestmusicvideosiv.asp