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California Raisins Commercial

submitted by Zifnab

1 decade 7 years 5 months 2 weeks ago

The California Raisins are a fictional rhythm and blues musical group comprised of anthropomorphized raisins. Vocals were sung by musician Buddy Miles.

The concept was originally created for a 1987 commercial on behalf of the California Raisin Advisory Board when one of the writers, while trying to come up with an idea for a new raisin commercial, said, "We have tried everything but dancing raisins singing "'I Heard It Through the Grapevine'" (a 1968 Marvin Gaye song). To their surprise, the commercial became wildly popular, spawning future commercials, two TV specials (Meet the Raisins and Raisins Sold Out), and a Saturday morning cartoon series, aptly titled The California Raisin Show. The Raisins also appeared in holiday specials such as A Claymation Christmas Celebration. (Thanks Wikipedia)