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Bjork's Mutual Core video as seen Times Square, NYC

submitted by Issykitty

1 decade 1 year 1 month 3 weeks ago

From MOCATV on YT:

Midnight Moment to Feature Mutual Core by Björk and Andrew Thomas Huang. Edited for the Times Square Screens, this will be shown for March 2013, every night from 11:57pm — midnight.
Midnight Moment is organized and supported by the Times Square Advertising Coalition in Partnership with Times Square Arts. MUTUAL CORE is sponsored in part by Streaming Museum for the Nordic Outbreak exhibition, with permission from MOCAtv. (video courtesy: American Eagle Times Square)

Björk will be shown every night in March as part of a synchronized program on over fifteen of the largest digital signs in Times Square. Björk s work, Mutual Core, will premiere just before midnight on March 1st and play throughout the month as part of the "Midnight Moment," a presentation of the Times Square Advertising Coalition (TSAC) and Times Square Arts.

The "Midnight Moment" is the largest coordinated effort in history by the sign operators in Times Square to display synchronized, cutting-edge creative content on electronic billboards and newspaper kiosks throughout Times Square every night. The program, formerly known as "Times Square Moment: A Digital Gallery", premiered in May 2012 and is organized and supported by the Times Square Advertising Coalition in partnership with Times Square Arts, the public art program for the Times Square Alliance, with additional partners of participating sign holders and artists. Past artists featured in the program include Robert Wilson; Tracey Emin; Seoungho Cho; Vicki DaSilva, Surabhi Saraf, and Elly Cho; Erika Janunger; Takeshi Murata; Bel Borba with Burt Sun and André Costantini; Brian Gonzalez (aka Taxiplasm); and Yoko Ono. For more information on past projects, please visit http://www.timessquarenyc.org/times-s....