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#7 Commercial of the Year - Travelers Insurance

submitted by nomino

1 decade 4 years 5 months 3 weeks ago

From Time's Top 500 Commercials of 2009

"How do you sell insurance without bumming everyone out or boring people so much that they might actually welcome a catastrophic event? The folks who make ads for insurance companies seem to lean a little too heavily on our nonhuman brethren (geckos and Neanderthals, we're looking at you). But in this case, it works. Minimal dialogue, a mournful song and a shaggy, haggard, utterly adorable mutt fretting about his treasure all speak volumes. Travelers' other ad, with a flotilla of its signature red umbrella, has the looks, but this one has the personality.

http://www.time.com/time/specials/packages/article/0,28804,1945379_1944054_1944082,00.htm