They should have cut out the bit that harasses and just focused on how sushi is prepared and should be eaten to enjoy the full flavour.

Then it would have been fine but as it is, I agree it just puts you off, which is the opposite of educational, good messages can get lost in bad presentation.

Having watched the documentary Jiro Dreams of Sushi though, it really made me appreciate the art of sushi making and I put this experience very high on my list of things to do when I go to Japan soon.

I don't even like sushi but after that film, you just can't ignore it so perhaps this is why people get so passionate about it, like this guy, in his doucheness he just wants people to experience the full effect.

That's the most cynical statement I think I've ever read, congratulations?