Late last night after my gig I pulled into a gas station and noticed a taco truck with an unbelievably huge line. There must have been 200+ people in a line which extended clear clear down to the end of a large city block.
So I asked a couple in line what they were waiting for and they said 'Korean BBQ Tacos'. More specifically bulgoki, kimchi and a Korean garlic salsa on a tortilla. They told me that the crowds were due to the extreme tastiness of the product and the use of Twitter technology to let people know where they would be next.
I was too tired to wait in what was probably a an hour long line, but I did actually join Twitter when I got home in hopes of one day being able to taste these famous tacos.
Brilliant use of creative cooking and technology.