What makes the latest John McCain ad so terrible? In his latest ad he uses a speech from Obama in which he is praising McCain for his work in the Senate. The goal of the ad is to show voters that even Obama likes and respects McCain’s work and that McCain should be President. But, what voters take away from the ad is an entirely different perspective. They see Obama as someone who can reach across the aisle and work across party lines to get things done - exactly the image they want conveyed on McCain.

One conservative bloggers wrote of the ad, “Fabulous. At a time when John McCain needs to show Obama as unready and outside the mainstream — easily done on issues like abortion and the economy — he’s spending money showing how reasonable Obama can be. I understand McCain wants to make the sale with centrists and independents, but this only makes Obama more palatable to the middle. I’m guessing that they feel this shows Obama as a follower rather than a leader, but what it shows is that Obama can reach across the aisle — exactly opposite of what McCain has argued.”

http://blog.iconflict.com/worst-political-ad-ever/