Why is this add too sexy for TV when Cialis ads aren't?

From Jezebel:
Taking a page from Lane Bryant, Zestra's makers are in The New York Times today discussing how they were too hot for TV. They have an even stronger case: out 100 TV stations, only Soapnet Women's Entertainment and Discovery Health would take their commercial, or placed heavy restrictions on when and how it could air. Even Facebook and WebMD turned them away.

Why? The president of the company that manufactures Zestra tells the Times, "The Cialises of the world are a perfectly acceptable part of conversation in our culture today... There's a double standard when it comes to society's comfort level with female sexual health and enjoyment."

And a male media studies professor suggests they had a more difficult time getting on the air because Zestra "places female pleasure first, and even seems to suggest that this pleasure can be had with or without the presence of a man." The Times points out that there are no men in the Zestra ad. (Contrast that with the jubilant, heterosexual couples of the erectile dysfunction ads.)


Read more: http://jezebel.com/5638004/female-sexual-pleasure-is-too-hot-for-tv#ixzz0zXxcKH2A

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