The Gate

95% of the human genome is composed of redundant gene sequences. They appear to have no known biological function. Could a chance event reactivate them? Genetic freaks wander the streets courtesy of irresponsible pharmaceutical companies.
Gallowflaksays...

So... It had great production values and the idea was interesting. Was it necessary to have the first 4 minutes saturated with completely random quick cuts?

And then, what the fuck? Was this funded by GlaxoSmithKline or something?

NicoleBeesays...

Loved the short, the word of warning message at the end was all kinds of what the fuck though.


Remember to always buy name brand at 3x+ the price and be sure your friendly pharma companies can continue to indefinitely extend the patents on their moneymakers, er, lifesaving drugs!

oOPonyOosays...

The end message is that people are going to purchase these drugs at cut costs just to stay ahead in the marketplace. The real evil is the lack of monitoring of these companies? I am thinking it is the cost of the drugs in the first place that drive people to put themselves at personal risk.

Awesome vid. Those dudes in the suits were cool too. Glad to see the "public health crisis" of Bob from accounting turning into a giant mutant was safely averted.

carnevalsays...

Well.

I have several thoughts regarding this video:
1) Yes, the CGI could have been better, it detracts from the experience.
2) This is a thinly veiled commercial (as already pointed out)
3) The fact that this is a commercial makes it kind of silly to go the sci-fi route. If this were just a simple sci-fi short, I would let it slide, but seeing as this is trying to get a commercialized message across, I have to say the "science" behind the "fiction" ia a bit improbable. Frankly, I think unfair to make up dramatic stuff like this to get their point across; its misleading at best. (Note, I say this as a biochemist, and a person with both friends and relatives in big and small pharma)

All of that said, I enjoyed it. Cool concept, but NOT as a viral marketing campaign.
Also, as a former employee of a certain regulatory agency for some country, I can tell you that all generics are required to be just as safe and effective as their primo-name counterparts. The "danger" occurs when people are acquiring generics (or for that matter, counterfeit drugs from e-retailers) through atypical channels (as they mentioned in the video). HOWEVER; the likelihood that they could activate genes or pathways to cause mutations like this is implausible.

They'll just kill you because they're contaminated with heavy metal, or something.

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