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TED: Shlomo Benartzi - Saving for tomorrow, tomorrow

(MrFisk)
1 decade 2 years 1 month 3 weeks ago

"It's easy to imagine saving money next week, but how about right now? Generally, we want to spend it. Economist Shlomo Benartzi says this is one of the biggest obstacles to saving enough for retirement, and asks: How do we turn this behavioral challenge into a behavioral solution?

Shlomo Benartzi uses behavioral economics to study how and why we plan well for the future (or fail to), and uses that to develop new programs to encourage saving for retirement - TED."

http://www.ted.com/speakers/shlomo_benartzi.html