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"I will survive" - Nerd Revenge in VH1 Anti-Bully ad

submitted by Aard Vark

(oritteropo)
9 years 12 months ago

YouTube Description:

The idea of the campaign is to raise awareness about bullying, speaking directly to those "cool" kids who watch the channel. In order to reach them, we knew we had to do something really original that corresponded to the personality and idiosyncrasy of the brand and, more importantly, spoke a language that young people could relate to.

(via dailypicksandflicks.com who found it on Adfreak which has a good write-up on it)