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advertising,beauty business,hypocrisy,marketing,children,anorexia Fantastic Dove Ad: Talk to Your Daughter Before They Do!
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Then again, it convinces me not to buy their competitors' products either.
Is this the start of "reverse advertising?"
Do sons not also have self esteem?
Seriously though, the targets for the "beauty industry" is usually girls, I would suppose.
It's convinced me to not buy DOVE soap... plenty of the generic no-name soap to go around.
Man, I'm glad I only have boys. So far.
Forgive me if this comes across as inane rambling, it's too early.
It's ok because at the end they have two lines of text? This ad actually is like a concentrated boiled down heroine injection of beauty messages, done in a "cool" style.
I don't care that they set up a foundation. So did WalMart to whitewash their crap. It's called greenwashing or something? Evil corporate asshats spreading their filth and pretending to be good global citizens because they set up a foundation like Exxon or BP ads that sey they are "investing" in alternative energies. (More like buying up companies and gutting them)
Ever since I can remember, Dove products pushed the notion that they were clean and simple. The worst I remember them ever claiming is you can "look younger too" and that was in the 70s. They've been doing the "clean and nice" rather than "perfect and ageless" for a long time and I appreicate it. Dove products don't pretend to give anything impossible.
and the ad IS different than the usul bombardment: its ugly and scary. Telling me the time lapse photog of the girl on the scale is "cool"? the barrage of surgical stuff they showed is "cool"? Nah... VERY different. If you think that's the same as what women endure now, you haven't been payinh attention.
But i do think before they judge other companies they need to fix their largest problem (child labor in India )
check out this link http://www.indiaresource.org/issues/agbiotech/2003/monsantounilever.html
http://www.unilever.com/ourbrands/beautyandstyle/
and i fucking quote:
"Oscar-winning hair can be yours!
Want hair like Paris Hilton, Nicole Kidman or Posh Spice? It's easier than you think with the right products and a bit of practice."
Get a clue. They sell mayonnaise AND diet milkshakes.
The ad bombards you with all the negative images, and it isn't a positive, alternative, like "this is what real people look like". It is a Rovian, F-You morans, here's what WE GOT IN STORE FOR YOUR KIDS.
This is paid for by Unilever. I know green washing is the wrong term, but it's equivalent concept for the "beauty industry". Evil f-ing corps polluting people's brains and culture with their sell-more crap marketing and psychology and then putting the orwellian opposite-ads, as if one right counters the last 100,000 wrongs.
Yes, they're marketing to us and I don't like being marketed to but if I have to be marketed to I prefer this to the usual horseshit.
This advert is cynical bullshit, these people are not your friends, they don't give a fuck about little girls unless little girls are selling their products.
If you think the people making this ad aren't fully aware of the hypocrisy then i suggest you spend five minutes making the tea in a big ad agency, and listen to a few of the conversations that go on there.
http://www.videosift.com/video/Bill-Hicks-on-Marketing-and-Advertising
Satan's little helpers!!!
And bravo to refer to a Bill Hicks rant to emphasize your point! What a joyful, happy life you must lead knowing how much better you are than us! Yes, we have zero clue and the advertising IQ of 24.
It's too bad because don't people like you rant and rant and rant until you hit about 30 then kill yourselves...leaving some rambling suicide note on how you were too good for the world? Tick tock, tick tock...the clock is running.
Just my opinion though.
Yeesh.
Of course this video could help a young woman feel better about herself.
Of course it's possible for all of you to be correct.
The internet (the this site less than most, most of the time) is about overstating opinions, I think. Take every comment made and turn the dial down from 11, and that's about right. But I'm glad everyone is talking. Keep it unyoutubey. Go team!
Having worked in the advertising industry, I feel safe in my conclusion - your mileage may vary
smibbo I have a problem with one company cynically putting out whatever message it thinks you want to hear, regardless of its product portfolio as a whole, especially when that message involves little girls and body image.
People seem to be upvoting the concept regardless of the source, well OK, remember I never attacked the slogan, just the source is completely fubar and the execution is 100% hypocritical. If they said "we are pulling out of the evil beauty industry and putting all our money into childrens' hospitals" then i might upvote.
If George Bush says "we need to bring peace to the middle east" do you just applaud him or do you look at other things he does as well?
And didn't you notice that the girl they featured is impossibly beautiful?
Anyway.
I also recognize that the sins of the parent are not always inherited by the child, thus Unilever may be all hypocritical in all realms, that does necessarily mean its lesser acquisitions are the same.
If the hypocrisy doesn't bother most people then fine, i am not trying to block them from voting. I am very surprised at the number of normally critical people who have upvoted this without regard for the hypocrisy, but c'est la vie, it's fascinating.
Hello, welcome to Intarwebs, people here sometimes don't agree with what you say.
People don't like being lied to by cynical marketeers, but more than that... they REALLY don't like being called on it, resulting in a "shoot the messenger" scenario.
http://www.videosift.com/video/how-she-gets-to-look-that-beautiful
^this is the ad where Dove show you what advertisers do with photoshop to make women look more beautiful. Of course the women in Dove ads are NEVER photoshopped, their ad agency uninstalled all copies of photoshop in 2003.
I agree that you never hear about sterotypes of male beauty despite every ad on tv either features the hunk or the wimpy loser to laugh at. Studies continually highlight the rise in male anorexia and image disorders, year after year, because business smells money to be made in male cosmetics. Advertisers will do or say anything to sell the product and keep their contract.
http://www.videosift.com/video/how-she-gets-to-look-that-beautiful
and afterwards:
http://www.videosift.com/video/A-message-from-Unilever
Replacement: http://www.youtube.com/watch?v=321Kb8pBu5s
HD version: http://www.youtube.com/watch?v=epOg1nWJ4T8