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BMW - Flash Projection - How They Did It & The Commercial

submitted by Zonbie

1 decade 3 years 4 months 2 weeks ago

From Wired.com
The stunt was pulled in a German movie theater. A giant Profoto Pro-7B was hidden behind the screen, a studio flash unit that pumps out enough light to… well, you’ll see. In front of the light was a card, with the letters “BMW” cut into it.

More At http://www.wired.com/gadgetlab/2010/12/flash-ad-bmw-burns-logo-onto-cinema-goers-eyes/