5 SecondFilms: Studies Show

"9/10 is considered 'The Golden Ratio' amongst the scientist-recommendation community. But every now and then, there is a tenth scientist who will not disagree - and they must be thinned from the herd. This process is called 'Cresting,' named after the infamous 10th dentist who couldn't bring himself to prefer Brand X over Crest Extra Whitening."

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