So Louis CK’s recent experiment with direct engagement has lit up the internets, attracting a lot of attention and catching people a little off guard. Louis, one of the world’s best and most famous stand up comedians, financed, arranged and delivered a stand up special without big corporate backing, selling it direct on the internet for much less than you would usually pay ($5).
For an online public accustomed to being ripped off, insulted and taken for granted, it was a welcome change; but it also challenged a community of people of whom a large proportion, if not most, if not all, have pirated entertainment product and put some blame on ‘big business’ for their actions. Suddenly, we wouldn’t be stealing from a big company – we would be stealing from a person, and a great artist who wasn’t a millionaire and had given us top quality entertainment off his own back.
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